Intercontinental Hotel Launches New Hotel Brand For Chinese

Hualuxe tea house

Hualuxe is
the new upscale hotel brand catering to the Chinese traveller launched by the Intercontinental Hotel Group (IHG).



The new Hualuxe brand was first announced in January by Jan Smits, IHG�s
chief executive Asia, Middle East & Africa. This new brand was conceptualised in response to an increasingly
discerning Chinese clientele as well as growing numbers of