East Malaysia Rethinks Marketing Strategiies.

Gordon Yapp

Operators and tourism stakeholders in East Malaysia have been
forced to rethink their marketing strategies due to Malaysia Airlines�
(MAS) impending withdrawal of direct flights between Kota Kinabalu and
South Korea, Japan, and Australia.

Sabah Tourism Board (STB) deputy general manager, Gordon Yapp, said it was now �a matter of survival�.

�We are an isolated destination;