ASEAN Readies Umbrella Brand

The promotion of ASEAN under the Southeast
Asia: Feel the Warmth branding is finally set to hit the ground
running, after being plagued by disagreements over the inclusion of the 'ASEAN'
word and funding.



A four-year marketing plan has been outlined, with
intra-ASEAN travel and arrivals from its dialogue partners being the focus this
year, community-based tourism and nature in 2013, MICE